Tuesday, 16 February 2010


Shane Meadows directs government advert highlighting teenage abuse

MSN News

Teenage boys have been urged not to violently abuse their
girlfriends in a new Government campaign.

TV, radio, internet and poster ads will target young males
aged 13 to 18 in an attempt to show the consequences of
abusive relationships.

It is part of a wider effort by ministers to cut domestic
violence against both women and younger girls.

Research published last year by the NSPCC found a quarter
of teenage girls said they had been physically abused by
their boyfriends.

One in six said they had been pressured into sex and one in
three said they had gone further sexually than they had
wanted to.

The TV adverts, which were directed by acclaimed film-maker
Shane Meadows, show a girl being bullied and threatened by
her boyfriend.

The posters feature a teenage boy in a hooded top with the
slogans: "Do you make her weak at the knees because she's
scared of you? Does her heart beat faster when you threaten
her? Do you charm the pants off her or does a slap work

Midlands-born Meadows, who directed This Is England and
Dead Man's Shoes, said: "Teen violence is a subject that is
close to my heart as I grew up in a place where violence
and bullying were an integral part of life and accepted as
the norm.

"My job as director was to make sure that these adverts are
compelling, real and utterly authentic.

"They give you the chance to look back at yourself and your
actions, and have a moment when you can step out of the
immediacy and complexity of the moment. They show you that
there is another choice."

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